THERE’S a new TVC out today from the Liberal Party, and it’s a beauty; good for a laugh, but stripped of the mirth it’s actually a pretty sad reflection on the Labor Party and what passes for government in its current form. And, yes, if it weren’t so serious, it’d be funny.
If there’s one aspect of election campaigning in which the Liberal Party has had it all over Labor in the past ten to fifteen years, it’s been in the quality of its television commercials; it’s an area in which the party’s output has evolved into a major strength, with its hard-hitting and precisely targeted messages.
Late last night the Liberals released their latest TVC, and after I’d had a bit of a giggle over it I realised that it really is an indictment of the Rudd-Gillard government that something like this neatly sums up, in a pinch, everything that has been wrong with six years of Labor in office.
And it’s sad that a cartoon featuring the Oktoberfest Chicken Dance — of all things — is an apt descriptor of any federal government in this country.
Readers can view the TVC here.
I’d make the point that as much as was wrong with the Whitlam and Keating governments in the end, it’s difficult to imagine either of those gentlemen allowing the situation to arise whereby their governments could so readily be caricatured using headless chickens.
Certainly, Whitlam had Rex Connor, who acted against the law and against the specific directives of his Prime Minister, and Jim Cairns, who was more interested in his secretary than in his job; Keating had Brian Howe, whose escape from a testing press conference into a cupboard must rank as one of the most cringeworthy and symbolic moments in recent Australian political history.
And those divisive, inept governments, in turn, did considerable damage to Australia economically and — despite their self-congratulatory rhetoric about “social justice” — fostered deep resentment within the silent majority of Australians, with their emphasis on minorities and elites at the expense of the mainstream.
But even then, it speaks to just how bad this government is — indeed, I believe the worst in the country’s history, and far worse than Whitlam’s and Keating’s — that its track record can so easily and so farcically be pilloried.
The message of the “Headless Chooks” is deadly accurate.
If it weren’t so serious, it’d be funny. And if that’s the out-take from someone like me, what sort of message is this government sending to our friends around the world?
A visit to www.headlesschooks.org.au is also well worth a look, to meet “the chooks.”
See you all a little later…